Blog
Practical writing on law firm marketing, AI visibility, and what moves the needle for trial lawyers.
- Travis Luther
Page speed and law firm rankings: what matters in 2026
A slow website costs your law firm twice. It can hold you down in Google's rankings, and it loses the injured person who lands on your page before they ever pick up the phone. Here are the Core Web Vitals targets that matter in 2026, why mobile speed is the real test, and how page speed now shapes whether AI tools recommend your firm at all.
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LawFather President Interviewed on Entrepreneur on Fire
LawFather founder Travis Luther joined John Lee Dumas on Entrepreneur on Fire to talk about why authenticity beats marketing, what closing a coffee shop taught him about failure, and how the meeting of a great idea and a real opportunity built everything that followed, including TrialLine.
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How to Choose a Law Firm SEO Company in 2026
Choosing a law firm SEO company used to be about rankings and backlinks. It still is, partly. But the firms that win now ask one more question most agencies cannot answer: how do you get us cited in AI-generated answers, not just ranked in search? Here is how to vet all three.
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Content Marketing for Attorneys: 5 Reasons to Leverage Your Expertise
Content marketing has worked for over a century. For law firms, the five reasons to invest in it have not changed -- but the distribution channels and the audiences that matter now are different.
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5 Ways Your Law Firm's Website Is Losing You Money
Most law firm websites have one or more of these five problems. Each one costs you cases you never know you lost.
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Mobile-Friendly Attorney Websites Are Now a Necessity, Not an Option
If your law firm website does not work on a phone, you are losing potential clients daily.
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How to Make PPC Advertising Work for Your Law Firm
Five concrete strategies that make pay-per-click campaigns actually convert for law firms.
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Your Law Firm's Link Profile: Disavowing Bad Backlinks
Google's Penguin update changed what a healthy link profile looks like. Here is how to audit your backlinks and use the disavow tool when manual removal fails.
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Death of the Neighborhood Law Firm
When Google reduced its local pack from seven listings to three in 2015, most small law firms quietly disappeared from local search. Here is what that shift meant and what replaced the old playbook.
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Law Firm SEO Is a Costly Priority
Why traditional SEO alone no longer delivers for most boutique law firms, and what changed with Google in 2015 that made the old playbook obsolete.
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Paid vs. Organic Search: Allocating Your Law Firm's Marketing Dollars
The ongoing debate between PPC and organic SEO has a real answer for most law firms.
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Changing Attitudes Towards Lawyer Advertising
The rules around lawyer advertising have loosened significantly since the 1980s, but public skepticism has not kept pace.
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Stock Art vs. Law Firm Photography: What Are You Saying to Your Clients?
If a picture is worth a thousand words, generic stock photos are saying the wrong ones. Real photography builds trust in a way stock images never can.
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Law Firm Web Design: What Matters More -- Color or Content?
Color psychology influences first impressions. Content determines what people do next. Both matter, but they work on completely different timelines.
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Increase Your Personal Injury Website's Visibility With Fresh Content
Websites with fresh, engaging content rank higher and convert better.
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Write Law Firm Website Content Like You Are Meeting Someone for the First Time
The way you dress, the way you speak, and the way you present yourself when meeting a new client all matter. Your website content follows the same rules.
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Does Your Law Firm's Mobile Website Make the Grade?
Responsive design determines whether a potential client on a phone can actually use your site or gives up and calls the next firm on the list.
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Five Tips on Driving a Long-Term Digital Marketing Strategy for Your Law Firm
Building a sustainable digital marketing strategy for a law firm takes courage and consistency. Here are five principles that hold up over time.
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Three Ways Internet Marketing Builds Trust With Your Clients
Consumers rely on online information before making significant decisions -- and that is especially true for legal services.
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How a Great Design Impacts Clients and Your ROI
Web visitors form their first impression of a law firm website in roughly 50 milliseconds. Here is how design quality directly affects conversion rates.
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Why Content Matters for Law Firm Client Relationships
Content is how potential clients decide whether to call you before they ever speak to you.
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