Law Firm & Legal Website Domain Name Registration
.com.mx Domains
.com.mx is the commercial & country extension for internet users in Mexico (the equivalent of our .com here in the U.S.). There are over 22 million internet users in Mexico. Mexico City is the second largest city in the world! Registering a .com.mx domain name can give your firm instant visibility to a population terribly underserved by the American legal services market.
Attorneys growing their firms in the Spanish language market will tell you that a lot of their calls come from Mexico and are made by Mexicans trying to get legal assistance for loved ones in the United States.
A .com.mx extension can give your firm an important web presence in Mexico for people looking online for legal services in the U.S.
Legal Marketing Blog
Are Legal Blogs Redunant?
Tuesday, July 29th, 2008, 10:07 AM
I received this question about the redundancy of blogging through my website. It is not a question that is that unusual. I thought I might post the question here, as well as my response, to give some insight to others pondering a similiar question:
QUESTION: A blog seems redundant, if I am already writing articles which I send out on a regular basis...[read full blog]. Is the difference just based on a blog being more informal?
ANSWER: For most people blogs are redundant. In my opinion, a blog should be spur of the moment postings and thoughts, easy reads, comments on current events, and summaries of more detailed work you have available on your website. YOU DO NOT want to repost items to your blog that appear on your website or other sites. You can be penalized in the page rank for having duplicate content all over the web (if you are trying to drive traffic to your site through search anyhow). If you are writing detailed articles, I would set a place aside on your website for those long form writings to appear. I would write abbreviated versions to appear on article submission sites and on your own blog. This avoids redundancy and shows you are providing content that IS NOT an exact duplicate all over the web. In my opinion some of the article submission sites are just taking traffic away from your site that should be arriving there naturally anyway. Most article submission sites generate revenue by placing Google ads (or some other form of advertising) throughout your work. If you are trying to be found online for the search string “medical malpractice litigation” and you write about that topic extensively and give that content to an article submission site, you are really only driving traffic to THEIR site with your article. If you just posted the “medical malpractice litigation” article on your own site, it would probably show up eventually to people searching that search string and people could come right to your site. Why send them to some 3rd party content displayer? As a side note, your page rank of articles that exceed 400 words will be greatly increased, so keep that in mind with anything you write (blogs, articles, abbreviated articles, etc).
Law Father can create a website that not only drives new cases to your firm through the internet, but that also a blog service to compliment what you are already doing online. Please contact Law Father to improve your legal website now at http://www.lawfather.net.
Beware of "Black Hat" SEO Companies
Wednesday, May 14th, 2008, 9:06 AM
You should be very wary of any company that promises instant first page search engine ranking results. Your association with these companies can result in a permanent negative reflection of your website by the major search engines. Black Hat Search Engine Optimization refers to SEO techniques that are used in an attempt to trick search engines into thinking you have a legal website that is more valuable than it truly is...[read full blog]. Search engines such as Google continuously seek out legal websites that use tricks rather than trade to increase their page rank or link visibility. If your site is determined to be participating in Black Hat SEO or has a relationship with a company that does, you run the very serious risk of having your website "spammed out", meaning that the search engines will remove your website listing and refuse to index any future pages from your URL. If you have invested time and money with a Black Hat SEO company, your investment is lost, potential clients are lost, and building your web presence starts again from scratch.
Law Father legal websites allow search engines to see your site for what it is; a content rich resource that provides visitors with thorough expert knowledge and information related to your areas of practice. Law Father does not use SEO tricks or deceitful “spamming” practices; rather we build sites rich in content that stand the test of time. SEO “tricks” are quickly found and weeded out by search engines. Law Father builds and maintains the kind of legal websites that search engines WANT to rank in their top-ten. Law Father builds sites that are bona fide knowledge bases for potential clients looking for your legal services over the Internet.
Law Father can create a website that not only drives new cases to your firm through the internet, but that does so in a way that avoids black hat tricks and SERP penalities. Please contact Law Father to improve your legal website now at http://www.lawfather.net.
Travis Luther and Law Father Honored
Monday, March 24th, 2008, 8:32 AM
...[read full blog]Law Father president Travis Luther was honored at the 2008 OppenheimerFunds Entrepreneur of the Year ceremony, held on the MSCD campus by the Center for Innovation. The event was the first of 22 to be held this year by www.ExtremeTour.org, in an effort to promote Entrepreneurship on college campuses nationwide. Law Father is very honored to have been recognized at this event and to have shared the company of the other wonderful fellow entrepreneurs.
$99 to Improve your Legal Website Today
Thursday, February 7th, 2008, 8:16 AM
Law Father can provide your law firm a 12 point inspection of your current legal website. This analysis can provide tips to improve your legal website's search return rankings. The analysis is completed within 24 hours of your order. The 12 point inspection includes:...[read full blog]
URL Value and Suggestions
Title Tag Analysis
Meta Data Analysis
Meta Description Analysis
HTML Formatting Analysis
FLASH Animation Analysis
Alt Tag Analysis
Content Analysis
Keyword Analysis
Internal Hyper-linking Analysis
Back-link Analysis
HTML/XML Sitemap Analysis
In addition to the analysis we provide a detailed glossary of the terms used above and the reasons for their importance. This valuable information can be passed on to your law firm’s IT person, or implemented by the staff here at Law Father.
Only $99.00. Order Now.
Payments are processed securely through PayPal.
The Top 5 Legal Website SEO Mistakes
Monday, November 5th, 2007, 2:36 PM
1. Targeting the wrong keywords - When you write your website content, remember how people search. Legalese is the language of lawyers, not of the people who need them. No one gets online and searches "plaintiff's claim for damages against a tortfeasor". "Car accident injury attorney" is probably a more realistic search string, and that is what you should concentrate on including in your web content....[read full blog]
2. Ignoring Title Tags - Title tags are the titles that appear at the top of an internet browser. Most attorneys just label their titles "Home" or "About Us" or "Contact Us" or just leave them empty. Title tags (believe it or not) are one of the most important parts of your search engine optimization. Title tags on legal websites should include some of your most important keywords. For example - Change "Home" to "Car Accident Attorney Sommer Stephens Luther's Homepage" and "About" to "About Car Accident Attorney Sommer Stephens Luther". Getting the hang of it? Title tags should be no more than 11 words. They should be grammatically correct. They should not say "Car accident attorney lawyer injury auto sue".
3. Having a Flash Website without HTML - Websites designed in Flash are nice and some Flash applications are really neat BUT they are not really that great for attorneys hoping to use their legal websites to attract new clients. Search engines catalog websites based on their content and that content is discovered and collected through the text that appears in a websites HTML. If a legal website is designed in Flash, with very little HTML available to search engines, it is not going to be ranked very high in search returns. This is because search engines just don't have a very good idea of what is contained in a Flash website. If you are using Flash, make sure it is not the bulk of your design. Include as much HTML as possible and make sure that HTML is appropriately filled with relevant keywords and search strings.
4. JavaScript Menus - Using JavaScript for navigation is fine as long as you understand that search engines do not read JavaScript. You need to build your web pages accordingly. If you have JavaScript menus make sure you also have html links within the body of your index.html text AND a HTML and XML sitemap.
5. Lack of Dynamic Content - "Dynamic" means changing. Search engines rate your website based on its relevance. If it is not being updated, chances are it is not relevant. Have there been no changes in the law over the last 5 years? Are you practicing in any new areas? One way to keep content dynamic and fresh is to attach a law blog (now referred to as a blawg) to your website. Update the blawg once or twice a month. Do this by posting information about a case you recently settled or comment on a news story related to the areas of your practice.
Jurors using Google to find you too!
Monday, September 10th, 2007, 1:01 PM
If you thought search engine optimization was just about appealing to potential clients you are wrong. Jurors are using Google and other search engines to learn about attorneys during a trial. More and more curious jurors are admitting to lawyers that they searched for their names and their firms on Google in juror interviews after trial...[read full blog]. With this in mind jury consultants recommend having positive and helpful information on your website that can be used by the public and that can be easily spotted on your website. This and other improvements to your website can not only help your Search Engine Optimization, but can also improve a juror’s emotional connection to you and your firm.
Law Father can create a website that not only drives new cases to your firm through the internet, but that also provides a positive impression for jurors potentially searching for your website. Please contact Law Father to improve your legal website now at http://www.lawfather.net.
Give Potential Clients a Reason to Stay on Your Legal Website
Friday, July 27th, 2007, 9:42 AM
The New York Times and Advertising Age both reported this month that Nielsen/Net Ratings has added another metric to evaluating website rankings – the total number of minutes a web viewer spends on your site...[read full blog]. One positive of this kind of measurement system is that it would help weed out “spam” websites from getting high search engine return rankings. Have you ever done a Google search for basketball tickets or car model information? Have you clicked on a Google returned link only to find it was just a pay-per-click-through page (a page where the owner gets paid a few cents for every ad you click on) and a bunch of garbage advertisements? I’ll bet you get off those pages pretty fast and return to searching for the information you were really after. If you found a legitimate site you would probably spend a little time on it looking for the tickets or car you were after. This is why the idea of incorporating minutes viewed to web rankings could be beneficial to consumers; it helps weed out the spam webpages.
Law Father builds websites that victims looking for an attorney will spend time on. That is because Law Father builds client generating websites that search engines and potential clients recognize as legitimate and significant online legal resources. Visit us at http://www.lawfather.net/ to learn more.
Understanding Dynamic Content and SEO
Wednesday, July 18th, 2007, 10:58 AM
One way search engines rank websites is by their relevance. If your legal website does not include information on relative legal topics it will slide down the ranking scale, having less of a chance of showing up on the first page of the search engine returns. To keep this from happening you need to constantly add new and changing content (Dynamic Content) to your legal webpage...[read full blog]. Law Father incorporates the top two ways of doing this into all of our client’s web pages; top legal news feeds and a website blog. This is an automatic process administered monthly by the Law Father office. There is no need for you to do anything. You will see monthly updates appear on your legal news and blog sites. Now people will be able to find your attorney website if they are looking for information, perhaps on a new drug recall or recent judgments and settlements. Remember, Law Father shows search engines that your website is one of the most valuable legal resources available online. Including current news stories with Dynamic Content is one of the best ways to prove to search engines that your legal website is one that will be of the best benefit to people looking for current legal information.
You can learn more about incorporating Dynamic Content into your legal webpage by visiting Law Father's Dynamic Content Information page.
Blogging for Attorney Referrals
Wednesday, July 18th, 2007, 10:19 AM
Most attorneys that invest time and money into their websites do so to generate new clients and cases from victims searching for an attorney on the internet. One area that generates a lot of cases is outside attorney referrals. What most lawyers forget to do with their legal websites is to also use them as a way for lawyers from outside states to find them for a possible case referral...[read full blog]. So how can you as an attorney get more outside attorney referrals from your webpage? Add a blog on your homepage that is focused directly to other lawyers. Look for legal news in your state and comment on it from an attorney’s perspective. You can talk about different areas of the case, why some things worked and why some didn’t, and your own ideas for handling a similar case in the future. This will help other lawyers from other jurisdictions find you when they do very narrow, issue specific web searches for information about your jurisdiction.
A great example of this kind of attorney blog can be found at http://www.marylandinjurylawyerblog.com.
If you’re interested in adding a blog like this to your current website, Law Father can get you started right away!
